Whether you are looking for window film for your home or business it’s important to know a few common terms used in the industry. Knowing these terms will help you find the right product that fits your needs. Here are a few of those terms:

Decorative Window Film

Decorative window films are a great lower-cost alternative to stained or etched glass. 3M Fasara Decorative Window Films, for example, serve more than one purpose including drastically enhancing the overall appearance, enhancing the privacy of any interior or exterior window, and reducing up to 99 percent of harmful UV rays that cause damage. Decorative window films are offered in a wide variety of colors and patterns to match any décor meaning you can find the perfect film that fits your unique style.

Security Window Film

Beyond improving comfort and reducing energy costs window films can also protect people, property, and things. 3M Safety And Security Films are designed to be used to help prevent break-ins, provide more time for people to get to safety, and prevent flying shards of glass from injury people in the event a break-in does occur.


This refers to how much solar energy is retained before it passes through into a room where window film is installed.

Glare Reduction

This is the total amount of visible light that the surface rejects. This type of glare rejection tends to be the inverse of visible light transmission. It is usually in reference to the intensity of sunlight.


Emissivity is a measurement of how well a surface either reflects or absorbs infrared light. The lower the number means the more that the surface rejects infrared which results in better insulation. Emissivity is often referred to in modern glass as Low-E and is also linked to glare and heat rejection.

UV or UV Rays

UV, or Ultraviolet, rays are shorter and tend to have more energy when compared with visible light and can cause fading and sun damage to things such as furnishings and wood flooring.

Visible Light Transmission

This refers to the amount of visible light that is passed through the glass. Higher percentages of visible light transmission mean more natural light entry into the room.

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Suncoast Window Films is an Authorized 3M Prestige Dealer with over one hundred five-star reviews from happy customers in our area. If you are interested in window films for your home, please contact our window film specialists today at (941) 417-4000 or get your free consultation by clicking here.

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